A/B Testing Setup Checklist!
Set up systematic testing to improve email, ads, pages, and everything else
What You’ll Get
Most marketers don’t test anything—they guess and hope. This checklist teaches you how to test systematically. You’ll plan what to test (email subject lines, ad headlines, landing page CTAs), define success metrics upfront, calculate required sample sizes to avoid false winners, prioritize tests by impact, and schedule them out. You’ll create a testing priority matrix, documentation system, and calendar so testing becomes a consistent practice, not a one-time thing.
20-40%
Performance Improvement Possible
2-3
Tests Per Week
3x
Compound Growth
KEY ITEMS INCLUDED
✓ Testing priority matrix created
✓ Metrics defined (conversion, CPC, etc.)
✓ Sample size calculator understood
✓ Test duration determined
✓ Documentation system set up
WHO IS THIS FOR
This checklist is for marketers who feel like they’re flying blind. If you don’t know what’s working and what’s not, systematic testing is the answer.
WHY IT MATTERS
Small improvements compound. A 5% improvement in email open rate, multiplied across your entire list, 52 weeks a year, equals massive gains. Systematic testing multiplies your results.
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How It Works
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Next Steps
After you download your checklist, you can:
✓ Work through each item at your own pace
✓ Share with your team
✓ Track your progress and celebrate wins
Power Your ❛A/B TESTING SETUP CHECKLIST❜ With AI Prompts
This checklist shows you how to test systematically. The eBook includes prompts for creating test variations and crafting different headlines, copies, and CTAs. Use both to make data-driven improvements.
🔘 100+ proven prompts for every marketing situation
🔘 Ready-to-use templates you can implement immediately
🔘 Works perfectly with this checklist
🔘 Used by solo entrepreneurs, creators, and agencies
This eBook includes the exact prompts referenced in this checklist. Use them together for exponential results.
Pro tip: Ready to automate and scale your A/B testing with AI? Explore our comprehensive guide on how to set up email and ad A/B testing systems using AI to build intelligent testing frameworks, automate variant generation, leverage AI for result analysis, and create self-optimizing systems that continuously improve your email and ad performance.
