Persona Influence & Content Strategy Checklist!


What You’ll Get

You can have the best product and the best messaging, but if you’re not where your customers actually spend time, they’ll never see it. This checklist helps you identify where each persona gets information, who influences them, what they read, what they listen to, and what communities they’re part of. You’ll create an anti-persona list (who NOT to target), define your content strategy for each channel, and schedule your content calendar accordingly.


5

Key Influencers

4

Content Channels

20+

Anti-Personas


KEY ITEMS INCLUDED

✓ Key influencers identified for each persona
✓ Content sources mapped (blogs, podcasts, YouTube)
✓ Social media preferences documented
✓ Online communities identified
✓ Anti-personas defined

WHO IS THIS FOR

This checklist is for marketers who feel like they’re shouting into the void. If you’re not sure where to focus your content efforts, this checklist shows you exactly where your customers actually are.

WHY IT MATTERS

80% of marketing success is just being in the right place at the right time. This checklist ensures you know where “the right place” is for each of your personas. You’ll stop wasting effort on channels where your customers aren’t hanging out.


How It Works

1. Click the button above
2. Fill in your details (takes 30 seconds)
3. Download your checklist immediately
4. Start completing your checklist today

Next Steps

After you download your checklist, you can:
✓ Work through each item at your own pace
✓ Share with your team
✓ Track your progress and celebrate wins

Pro tip: Ready to scale influencer identification and anti-persona research with AI? Explore our advanced guide on how to identify influencers and anti-personas using AI to automate influencer discovery, refine your anti-persona targeting, and build a comprehensive influence map across all channels and platforms.

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