Persona Messaging & Positioning Checklist!


What You’ll Get

Different personas need different messages. Your price-conscious customer responds to different messaging than your quality-focused customer. This checklist helps you identify what current solutions each persona uses, what their objections are, what proof they need to believe you, and what emotional triggers work for them. You’ll create persona-specific messaging variations that feel personalized, not generic.


5

Objections Per Persona

3

Current Solutions Identified

8

Messaging Variations


KEY ITEMS INCLUDED

✓ Current solutions each persona uses
✓ Top 5 objections identified
✓ Success stories created for each persona
✓ Buying stage variations documented
✓ Persona-specific email flows created

WHO IS THIS FOR

This checklist is for businesses with multiple customer types who want to avoid one-size-fits-all messaging. If all your customers are similar, use the persona deep dive instead.

WHY IT MATTERS

Generic messaging converts at 2-3%. Personalized messaging converts at 15-30%.
When you customize your message to each persona’s specific situation, objections, and emotional triggers, conversions skyrocket.


How It Works

1. Click the button above
2. Fill in your details (takes 30 seconds)
3. Download your checklist immediately
4. Start completing your checklist today

Next Steps

After you download your checklist, you can:
✓ Work through each item at your pace
✓ Share with your team
✓ Track your progress and celebrate wins

Pro tip: Want to accelerate persona messaging customization with AI? Explore our complete guide on how to create persona messaging and customization using AI to generate personalized messaging variations at scale, automate objection handling, and craft emotional triggers that resonate with each persona

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