Platform-Specific Ad Copy Checklist!


What You’ll Get

What works on Facebook doesn’t work on LinkedIn. What converts on Google Ads won’t work on TikTok. This checklist walks you through writing platform-specific ad copy for Facebook/Instagram, LinkedIn, Google Search, TikTok, Pinterest, and email ads. You’ll understand what makes each platform’s audience unique and how to speak to them in their language. By the end, you’ll have 6 versions of your ad tailored to 6 different platforms, each optimized for that platform’s algorithms and users.


6

Platform Variations

18+

Ad Headlines

50%

Better Performance


KEY ITEMS INCLUDED

✓ Facebook/Instagram ad copy (3 variations)
✓ LinkedIn professional ads
✓ Google search ads
✓ TikTok native ads
✓ Pinterest pins

WHO IS THIS FOR

This checklist is for anyone running paid ads. If you’re using the same ad copy on every platform and wondering why some don’t work, this checklist fixes that.

WHY IT MATTERS

Different platforms have different users with different expectations. When you customize your ads to match each platform’s culture and norms, they perform 2-3x better.


How It Works

1. Click the button above
2. Fill in your details (takes 30 seconds)
3. Download your checklist immediately
4. Start completing your checklist today

Next Steps

After you download your checklist, you can:
✓ Work through each item at your pace
✓ Share with your team
✓ Track your progress and celebrate wins

Pro tip: Want to master converting ad copy at scale? Explore our comprehensive guide on how to write converting ad copy using AI to generate high-performing headlines, craft platform-specific hooks, and test psychological triggers that turn viewers into customers across all platforms.

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